How to Build a Klaviyo Segment of Zoey Subscribers

Zoey syncs newsletter subscribers to Klaviyo as Profiles. You can use the $source property to identify these subscribers and combine it with activity filters to create more targeted segments.

Create the Segment

1. In Klaviyo, go to Audience > Lists & segments.
2. Click Create new > Create segment.
3. Enter a name for the segment, such as Active Zoey Subscribers.
4. Under Definition, select Properties about someone.
5. Select $source as the property.
6. Set the condition to equals and enter Zoey Subscriber.

This condition identifies Profiles created through the Zoey Subscriber Sync.

Add Store Activity Filters

You can further narrow the segment based on actions subscribers have taken on your Zoey store.

1. Click Add condition.

2. Select What someone has done (or not done).

3. Choose a Zoey event, such as:

   • Active on Site: The subscriber browsed your store.
   • Viewed Product: The subscriber viewed a product page.
   • Added to Cart: The subscriber added a product to their cart.
   • Started Checkout: The subscriber began checking out.
   • Placed Order: The subscriber completed an order.
   • Ordered Product: The subscriber ordered a specific product.

4. Select how often the event must have occurred.

5. Set a timeframe, such as at least once in the last 30 days.

A timeframe of 30 to 90 days is generally useful, depending on how frequently your customers visit and place orders.

Choose AND or OR Logic

Use AND between the $source condition and your activity filters. This ensures the segment only includes Zoey Subscribers who meet your activity requirements.

When adding multiple activity filters:

• Use OR to include subscribers who completed any of the selected actions.
• Use AND to require subscribers to complete every selected action.

For example, an active subscriber segment could use these conditions:

• $source equals Zoey Subscriber
• AND
• Active on Site at least once in the last 30 days
• OR
• Viewed Product at least once in the last 30 days
• OR
• Started Checkout at least once in the last 30 days

Preview and Create the Segment

Click Preview details to review how many Profiles match your conditions. Adjust the events or timeframe if the segment is too broad or restrictive.

When you are ready, click Create segment. The segment can then be used in Klaviyo campaigns, flows, and reports.

Learn more about the Zoey Klaviyo integration.