X-Default with Hreflang


The x-default hreflang attribute value signals to search engine algorithms that the webpage doesn’t target any specific language or locale and is the default page when no other page is better suited. For example, it would be the page Google algorithms will try to show French-speaking searchers worldwide or English-speaking searchers on google.ca.

Excerpt above adapted from Official Google Webmaster Central Blog


Zoey allows the enabling of x-default for the default store. This will ADD a redundant tagging of the default url with the x-default locale added to the hreflang tag.

<link rel="alternate" hreflang="x-default" href="https://mysite.com/"/>
<link rel="alternate" hreflang="en-us" href="https://mysite.com//"/>
<link rel="alternate" hreflang="it" href="href="https://mysite.com/italian/"/>

Enabling X-Default will add the tag to whichever Hreflang location is enabled (HTML Head and/or XML Sitemap)