Bing Ads Conversion Tracking

Adding Bing Ads Conversion Tracking

Bing Ads is a pay-per-click website advertising service that includes your paid listing on both the Bing and Yahoo search results. An effective campaign can help you to attract visitors, increase sales, and improve your brand awareness. This article covers how to generate the conversion tracking code and how to add the code to your store. For more information about Bing Ads, see Bing's documentation.

Generating the Conversion Tracking Code

  1. Log into your Bing Ads account. If you do not already have a Bing Ads account, you'll need to create one.

  2. Go to Campaigns › Conversion Tracking

  1. Click Get started to continue.
  1. Click Create UET tag and then enter a name.
  1. Copy the generated code tag. You can also Download and Email the tag if you wish to keep a copy. In the next section, we'll create a conversion goal to track visitor actions.

Creating a Conversion Goal

  1. Go to Campaigns › Conversion Tracking › Conversion goals.
  1. Click Create conversion goal to continue.
  1. Enter a name for your goal, and choose Destination URL. Then, click Next. See, How do I create a conversion goal to learn about the other types.
  1. For Destination URL, select Equals to. For the following step, you will need to use your store's Order Success URL

Example
Destination URL: https://myteststore.com/checkout/onepage/success/

  1. For Revenue Value select The value of this conversion action may vary (for instance, by purchase price). If no value is assigned, what should the default value be? change the currency to match your store and enter 0.
  1. Configure Count and Conversion window to your liking and then click Save.

Adding the Code to Your Store

  1. Navigate to the Order Success page for your theme in Edit My Design\

  2. Follow instructions here for Adding Conversion Tracking Scripts

  3. Paste the script you copied in Step 5 above in the Generating Conversion Tracking Code section into the HTML block on your Order Success Page.

Add the following code to the snippet

<script>
    window.uetq = window.uetq || [];
    window.uetq.push({ 'gv': '[orderValue]' });
</script>
  1. The full code snippet in the HTML block should look like this:
  1. Save & Publish your order success page.

Testing / Troubleshooting

Download the Bing UET Tag Helper for Chrome and follow these instructions to test the conversion script:

https://help.bingads.microsoft.com/#apex/3/en/56775/1/#exp391