Facebook Tracking Pixel and Conversion Code

This extension utilizes The Facebook Pixel for all events. Please see Facebook’s official implementation guide here for more details.

Step 1: Get the App

Step 2: Get the Pixel

See the Facebook guide to creating and installing pixels here.

After you login to the Ads Manager, go to Tools -> Pixels

By default, you should see the Facebook Pixel Tab – you will find your pixel id on the right side of the screen:

Step 3: Enter your Pixel ID into Zoey

Once you’ve found your Pixel Id, enter it into the Zoey admin under
Apps -> Facebook Tracking Pixel

Click Manage to enter the Configuration Screen and paste your Tracking Pixel


This extension supports stores with multiple currencies, and tracks the below events:

  • View
  • Purchase
  • Add To Cart
  • Initiate Checkout
  • View Product

You must enable the events you want to track in the App.

At this time Facebook does not track order IDs, products or other information about the purchase. We recommend tracking this information using Google Analytics.