Yes, the Product Name is the H1 Tag
Schema.org or Microdata/Rich Tagging is an advanced method of tagging elements throughout your store that are important for search engines. Zoey automatically tags your Categories, Products and Blog Posts with the most relevant information. You can read about what we do here: https://support.zoey.com/v1.0/docs/microdata-structured-data-schemaorg
Zoey does not have a mechanism for this but you can use apps such as MailChimp, YotPo or TrustPilot to do this.
Yes, that is correct. The Product Description or Category Overview becomes the Search Engine Preview Description. However, you can edit this and enter a different Search Engine Description.
This information is valuable for SEO. It get's tagged as the item description in schema.org microdata. The Description is also important and should be different from the Overview.
You will need SEO friendly names/product titles, URL's, meta description field, photo names and alt tags.
Depending on your business needs and what you're selling you may need to add the ItemCondition tag: https://support.zoey.com/v1.0/docs/microdata-structured-data-schemaorg#section-item-condition-tag But I would ask that you consult an SEO expert to see if there is anything more you need to do.
Google started ignoring Meta-Keywords. We recommend making any long-tail keywords visible and/or embedded into your product descriptions.
Updated about 5 years ago